TRANSCREATION

Transcreation

describes the process of

translating a text from one language to another (English to German)

and

re-creating and culturally adapting its essence in the target language (German) according to the creative brief.

Who needs transcreation?

If you want your copy to represent your brand it should be transcreated and not simply translated.

Cultural references, text including puns and humour – a quality transcreative adaptation takes it all into consideration. The result is a copy which does not read like a translation.

Instead, it is your German copy speaking for your brand.

Contact me now for a quote!